Session 1: You’re not thinking profit first

Show notes:
Know what you want your book to do for you BEFORE you start writing it.“By failing to prepare, you are preparing to fail.” – Benjamin Franklin
“If you don’t know where you are going,you’ll end up someplace else.” – Yogi Berra”
Don’t start your day until you’ve finished it.” – Jim Rohn
“Begin with the end in mind.” – Dr. Stephen Covey
“Plan for what is difficult while it is easy, do what is great while it is small.” – Sun Tzu
“A good plan today is better than a perfect plan tomorrow.” – General Patton
“Planning is bringing the future into the present so that you can do something about it now.” – Alan Lakein
“Planning for success will make you even more creative.” – Danielle LaPorte”Good fortune is what happens when opportunity meets with planning.” – Thomas Edison

Why do you want to write a book?
What purpose does it serve you?
Writing a book is hard work.
You must know why you’re writing it.
Do you want credibility, leads, speaking engagements, educate your clients, or book sales?
Each of these requires a certain structure and different types of examples that lead to your offer.
Only determine what you want your book to do for you.
People have told you that you should write a book. Doesn’t mean that you should.
Know your why, write according to your why, and focus only on your why for each book you want to publish.

Your book is not your profit center. Decide how you want it to profit you and map out your product offering using the SIGNATURE Book Profit Spreadsheet. You’ll identify your products, profits, price, and the number of people you need for each product. Over time you’ll know the number of books you need to sell or give away to make a sale for each product you offer.

Links mentioned:
darlandofortune.com/mysignaturebook for the template
darlandofortune.com/discoverycall to set an appointment